Public online epitexts as a tool to book promotion

Lluch, G.; Calvo Valios, Virginia; Tabernero Sala, Rosa María

doi:10.3145/epi.2015.nov.11

Public online epitexts as a tool to book promotion

Lluch, G. ; Tabernero Sala, Rosa María (Universidad de Zaragoza) ; Calvo Valios, Virginia (Universidad de Zaragoza)

Resumen: Genette introduced and defined the concept of paratext in 1987, and applied studies have demonstrated the effectiveness of this methodological approach. However, reviewing the scientific literature shows a lack of studies of a paratext that is essential to the promotion of reading on social networks: public virtual epitext. The first aim of this paper is to review and analyze the scientific literature about virtual epitext. Next, we propose lines of research to advance the promotion of books and reading on social networks. Finally, we show the need to broaden the virtual epitext concept in order to analyze internet-related changes in the dissemination of books and reading.
Idioma: Español
DOI: 10.3145/epi.2015.nov.11
Año: 2015
Publicado en: Profesional de la Informacion 24, 6 (2015), 797-804
ISSN: 1386-6710
Factor impacto JCR: 0.71 (2015)
Categ. JCR: INFORMATION SCIENCE & LIBRARY SCIENCE rank: 51 / 86 = 0.593 (2015) - Q3 - T2
Tipo y forma: Article (Published version)
Área (Departamento): Didáctica de la Lengua y la Literatura (Departamento de Didáctica de las Lenguas y de las Ciencias Humanas y Sociales)
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Exportado de SIDERAL (2016-06-27-10:29:49)

Este artículo se encuentra en las siguientes colecciones:
articulos > articulos-por-area > didactica_de_la_lengua_y_la_literatura

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Public online epitexts as a tool to book promotion