Why travellers Share Their Experiences on Social Media: A Uses and Gratifications Approach for Profile-Based Versus Content-Based Social Media Sites
Catalán, Sara (Universidad de Zaragoza) ; Marchan, Júlia (Universidad de Zaragoza) ; Oliveira, Tiago
Resumen: Prior research on motivations for sharing travel experiences on social media offers fragmented and inconsistent findings due to the ad-hoc selection of constructs, the use of diverse terminologies for the same motivations, the combination of different motivations into single constructs, and the lack of distinction between different social media platforms. To address these limitations, we review existing literature and categorise the motivations for sharing based on two dimensions: the orientation of the motive (i.e. functional, affective and expressive) and the sphere of action (i.e. self-sphere and social-sphere). Then, based on Uses and Gratifications (U&G;) theory, we empirically examine the effect of these motivations on actual travel experience sharing. The results identify four key motivations (gratifications) for travellers in profile-based social media (i.e. enjoyment, expressing positive feelings, documentation of experiences, and helping the service provider) and three in content-based social media (i.e. helping the service providers, helping other travellers, and enjoyment). Finally, the implications for encouraging travel experience sharing behaviours in social media are discussed.
Idioma: Inglés
DOI: 10.1515/roms-2024-0093
Año: 2025
Publicado en: Review of Marketing Science
ISSN: 2194-5985
Financiación: info:eu-repo/grantAgreement/ES/DGA/S54-23R
Tipo y forma: Article (PostPrint)
Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)
Fecha de embargo : 2026-07-22
Exportado de SIDERAL (2025-10-17-14:07:45)
Idioma: Inglés
DOI: 10.1515/roms-2024-0093
Año: 2025
Publicado en: Review of Marketing Science
ISSN: 2194-5985
Financiación: info:eu-repo/grantAgreement/ES/DGA/S54-23R
Tipo y forma: Article (PostPrint)
Área (Departamento): Área Comerci.Investig.Mercados (Dpto. Direc.Mark.Inves.Mercad.)
Fecha de embargo : 2026-07-22
Exportado de SIDERAL (2025-10-17-14:07:45)
Este artículo se encuentra en las siguientes colecciones:
articulos > articulos-por-area > comercializacion_e_investigacion_de_mercados
Notice créée le 2025-10-17, modifiée le 2025-10-17
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