000048345 001__ 48345
000048345 005__ 20161006102703.0
000048345 0247_ $$2doi$$a10.1016/j.brq.2014.11.001
000048345 0248_ $$2sideral$$a93991
000048345 037__ $$aART-2016-93991
000048345 041__ $$aeng
000048345 100__ $$0(orcid)0000-0001-6631-8909$$aBuil Carrasco, Maria Isabel$$uUniversidad de Zaragoza
000048345 245__ $$aThe importance of corporate brand identity in business management: An application to the UK banking sector
000048345 260__ $$c2016
000048345 5060_ $$aAccess copy available to the general public$$fUnrestricted
000048345 5203_ $$aCorporate brand identity management is a key issue for any organisation. Accordingly, its study is a research field of great interest. This paper seeks to broaden the understanding of this strategic activity and its effects. Specifically, it investigates the concept of corporate brand identity from the employees' perspective in the UK financial banking sector and analyses the link between brand identity management and employees' attitudes and behaviours. Results indicate that organisations should pay special attention to the corporate brand identity management, given its influence on employees' commitment with their organisations, as well as their brand performance and satisfaction.
000048345 536__ $$9info:eu-repo/grantAgreement/ES/MICINN/ECO2009-08283$$9info:eu-repo/grantAgreement/ES/MINECO/ECO2013-41257-P
000048345 540__ $$9info:eu-repo/semantics/openAccess$$aby-nc-nd$$uhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
000048345 655_4 $$ainfo:eu-repo/semantics/article$$vinfo:eu-repo/semantics/publishedVersion
000048345 700__ $$0(orcid)0000-0001-5268-1723$$aCatalán Gil, Sara$$uUniversidad de Zaragoza
000048345 700__ $$0(orcid)0000-0001-9307-5359$$aMartínez Salinas, Eva María$$uUniversidad de Zaragoza
000048345 7102_ $$14011$$2095$$aUniversidad de Zaragoza$$bDepartamento de Dirección de Marketing e Investigación de Mercados$$cComercialización e Investigación de Mercados
000048345 773__ $$g19, 1 (2016), 3-12$$pBus. res. q.$$tBusiness Research Quarterly$$x2340-9436
000048345 8564_ $$s744715$$uhttp://zaguan.unizar.es/record/48345/files/texto_completo.pdf$$yVersión publicada
000048345 8564_ $$s89164$$uhttp://zaguan.unizar.es/record/48345/files/texto_completo.jpg?subformat=icon$$xicon$$yVersión publicada
000048345 909CO $$ooai:zaguan.unizar.es:48345$$particulos$$pdriver
000048345 951__ $$a2016-05-19-13:53:49
000048345 980__ $$aARTICLE